My Approach
Why I Share This
I believe great websites are built on great tools — and that you deserve to know exactly what powers your site and what it costs. This page outlines every theme, plugin, and add-on I use, along with honest pricing so we can plan your project together with full visibility.
Full Transparency
No hidden fees or mystery costs
Curated Stack
Only tools I’ve tested and trust
Open Conversation
Every cost is discussed before billing
Always Included
Required Plugins
These plugins are installed on every site I build. They’re non-negotiable — they handle security, performance, SEO, and backups.
Core Functionality
Essential Plugins
These plugins are used on most projects and are selected based on your site’s specific needs.
Enhance Your Site
Optional Add-Ons
These are premium tools I recommend based on your goals. We’ll discuss which ones make sense for your project before adding any costs.
No Surprises
Cost Transparency
Below is an honest overview of recurring and one-time costs associated with a typical project. All costs are discussed and approved before your invoice.
| ITEM | TYPE | TYPICAL COST | NOTES |
|---|---|---|---|
| Avada Theme | One-Time | $69.00 Per Site | Required; may be included in project fee |
| WP Rocket | Annual | $59.00 Per Year | Paid by client after handoff |
| Wordfence Premium | Annual | $99.00 Per Year | Free version available |
| Yoast SEO Premium | Annual | $99.00 Per Year | Free version available |
| UpdraftPlus Premium | Annual | $70.00 Per Year | Free version available |
| WooCommerce | Free | $0.00 | Extensions may add cost |
| WPForms Pro | Annual | $49.00 Per Year | Lite version is free |
| Domain Name | Annual | $15.00–$20.00 Per Year | Via Namecheap or GoDaddy |
| WordPress Hosting | Annual | $100.00–$300.00 Per Year | Depends on host & plan |
| SSL Certificate | Included | Free | Via Let's Encrypt / host |
| Optional Add-Ons | Varies | Discussed upfront | Only added with approval |
Your Investment
What’s Included in My Service
My Commitment to You
I never install tools I don’t believe in. I never bill for software without telling you first. Every plugin on this page earns its place — and if a better tool comes along, I’ll tell you about it. My goal is a website that serves you long after launch, maintained with tools that are reliable, supported, and worth every dollar.
Have questions about any of these tools? Let’s talk.
